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NEWS
Hand & Stone promotes upskilling with new free training resources for massage therapists
POSTED 12 Sep 2024 . BY Megan Whitby
Hand & Stone says the new initiative is the first-of-its-kind in the industry Credit: NDAB Creativity/Shutterstock
Hand & Stone has launched a brand new platform to all licensed US massage therapists, regardless of their affiliation with Hand & Stone, free access to a variety of select continuing education courses
By making select courses available for free, the brand hopes to create an environment of continuous learning for all licensed massage therapists
It also hopes to showcase a preview of the comprehensive learning available to Hand & Stone employees nationwide
Since launching in 2004, the brand has grown into a more than 600-unit massage and facial spa franchise with locations across 36 US states and Canada
US-based spa franchise Hand & Stone Massage and Facial Spa has begun offering free courses for continued education requirements for all licensed massage therapists – including those not employed by the brand.

The educational lectures, training programmes and learning and development courses are now available on Hand & Stone's brand new Learning Management System (LMS).

The LMS is designed to support massage therapists' professional growth by providing flexible, accessible education at no cost.

“We’re excited to offer this resource to the broader massage community,” said Nathan Nordstrom, senior director of training and industry relations at Hand & Stone.

“Our goal is to provide high-quality educational opportunities that support professional development for all licensed massage therapists. By making these courses available for free, we hope to create an environment of continuous learning and improvement in the industry.”

What’s on offer?
The site currently features a range of continuing education courses worth one credit each, including:

• Adapting Techniques: Working Within Your Limitations.
• What Comes Next: Paths to Advancing Your Career.
• Client-Based: Prejudicial Judgement.
• Good, Better, Best in Massage Therapy: How to Work Smarter and Not Harder.
• Hot Stone Essentials.
• Work Environments: How Different Can They Be?
• Work Settings in the Industry of Massage.

The bigger picture
Hand & Stone notes that these free courses represent just a portion of the range of training available to its spa employees who are eligible for 12 continuing education hours with completed new-hire training.

The brand also offers a series of live quarterly webinars and a secondary learning system for employees to enhance their understanding of company protocols and industry knowledge.

By offering these educational resources, Hand & Stone aims to equip its franchise owners with tools for long-term success, enabling them to attract and retain top talent, boost employee satisfaction, and enhance the overall customer experience. This focus on training is designed to lead to repeat customers and increased spending through service upgrades.

About Hand & Stone
Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable and convenient manner.

Launched in 2004, Hand & Stone has locations across 36 US states and Canada.

Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns.
RELATED STORIES
  Hand & Stone bolsters North American portfolio with 23 extra locations


US massage franchise Hand & Stone Massage and Facial Spa is set to convert 23 Massage Green franchise locations across the US to its brand.
  John Teza named CEO of Hand & Stone Massage and Facial Spa


US-based Hand & Stone Massage and Facial Spa has grown into a 490+ unit massage and facial spa franchise since its inception in 2004. Former Hand & Stone chief development officer and president John Teza will now helm the organisation after being appointed CEO
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Hand & Stone promotes upskilling with new free training resources for massage therapists
POSTED 12 Sep 2024 . BY Megan Whitby
Hand & Stone says the new initiative is the first-of-its-kind in the industry Credit: NDAB Creativity/Shutterstock
Hand & Stone has launched a brand new platform to all licensed US massage therapists, regardless of their affiliation with Hand & Stone, free access to a variety of select continuing education courses
By making select courses available for free, the brand hopes to create an environment of continuous learning for all licensed massage therapists
It also hopes to showcase a preview of the comprehensive learning available to Hand & Stone employees nationwide
Since launching in 2004, the brand has grown into a more than 600-unit massage and facial spa franchise with locations across 36 US states and Canada
US-based spa franchise Hand & Stone Massage and Facial Spa has begun offering free courses for continued education requirements for all licensed massage therapists – including those not employed by the brand.

The educational lectures, training programmes and learning and development courses are now available on Hand & Stone's brand new Learning Management System (LMS).

The LMS is designed to support massage therapists' professional growth by providing flexible, accessible education at no cost.

“We’re excited to offer this resource to the broader massage community,” said Nathan Nordstrom, senior director of training and industry relations at Hand & Stone.

“Our goal is to provide high-quality educational opportunities that support professional development for all licensed massage therapists. By making these courses available for free, we hope to create an environment of continuous learning and improvement in the industry.”

What’s on offer?
The site currently features a range of continuing education courses worth one credit each, including:

• Adapting Techniques: Working Within Your Limitations.
• What Comes Next: Paths to Advancing Your Career.
• Client-Based: Prejudicial Judgement.
• Good, Better, Best in Massage Therapy: How to Work Smarter and Not Harder.
• Hot Stone Essentials.
• Work Environments: How Different Can They Be?
• Work Settings in the Industry of Massage.

The bigger picture
Hand & Stone notes that these free courses represent just a portion of the range of training available to its spa employees who are eligible for 12 continuing education hours with completed new-hire training.

The brand also offers a series of live quarterly webinars and a secondary learning system for employees to enhance their understanding of company protocols and industry knowledge.

By offering these educational resources, Hand & Stone aims to equip its franchise owners with tools for long-term success, enabling them to attract and retain top talent, boost employee satisfaction, and enhance the overall customer experience. This focus on training is designed to lead to repeat customers and increased spending through service upgrades.

About Hand & Stone
Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable and convenient manner.

Launched in 2004, Hand & Stone has locations across 36 US states and Canada.

Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns.
RELATED STORIES
Hand & Stone bolsters North American portfolio with 23 extra locations


US massage franchise Hand & Stone Massage and Facial Spa is set to convert 23 Massage Green franchise locations across the US to its brand.
John Teza named CEO of Hand & Stone Massage and Facial Spa


US-based Hand & Stone Massage and Facial Spa has grown into a 490+ unit massage and facial spa franchise since its inception in 2004. Former Hand & Stone chief development officer and president John Teza will now helm the organisation after being appointed CEO
MORE NEWS
Accor reinvents its 1970s Thalassa hotel to launch Bel Hotel Oléron Thalasso and Spa
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île d'Oléron off the country’s western coast with a 27-treatment-room spa.
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wildsmith Collection Limited

Launched in 2018, Wildsmith takes its name from 19th-century botanist William Wildsmith, whose exp [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS